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    Apelot · AI agency for football · Agentic automation for your club

    Apelot deploys AI agents connected to your club's tools. They answer your staff's questions using your data.

    AI agents you can reach from anywhere, available 24/7.

    Squad management

    Playing time, youth development, comparison with other clubs.

    Connectors

    Connected to your internal and external tools

    Sports data and video

    Connected through official APIs, using the club's own subscriptions.

    Wyscout
    Hudl StatsBomb
    Opta
    SkillCorner
    Catapult
    STATSports
    Kitman Labs
    Teamworks AMS
    Metrica Sports

    Management

    Documents, spreadsheets, databases and CRM.

    Google Drive
    Google Sheets
    Microsoft 365
    Microsoft Excel
    Notion
    Airtable
    HubSpot

    Messaging

    Chat with your agents from the apps you already use.

    WhatsApp
    iMessage
    Telegram
    Slack
    Microsoft Teams
    Google Chat

    Tools without an API

    Automated web browsing: the agent uses the tool in a browser, with a dedicated account, in line with the tool's terms of use.

    Brands mentioned belong to their respective owners. Their mention does not imply a partnership.

    AI modules for every department

    Medical & performance
    Coaching staff
    Scouting & recruitment
    Management & operations
    Logistics & kit
    Contracts & HR

    Medical & performance

    Load monitoring (GPS)
    Acute and chronic load per player, deviations from their average, alerts beyond the thresholds set by the medical team.
    Risk alerts
    Load, sleep and wellness questionnaires cross-checked. The decision stays with the medical team.

    Coaches & coaching staff

    Video data
    Use of the clips and tags from your video analysis tools: pressing, transitions, defensive blocks.
    Pre-match reports
    A report per position for each player, based on the opponent's data.
    Post-match reports
    Generated as soon as the match data is available.

    Scouting & recruitment

    Data scouting
    Player search and recommendations from event and tracking data.
    Contextual analysis
    Statistics adjusted for the league of origin and the playing style.
    Market value
    Indicative estimate based on comparable transfers.

    Management & operations

    Squad strategy
    Wage bill scenarios over 1 to 3 seasons, within financial constraints (DNCG, financial fair play).
    Market monitoring
    Automated press monitoring on players and transfer opportunities.

    Logistics & kit

    Travel
    Routes and timings planned with recovery in mind.
    Equipment
    Forecast of needs (kit, medical supplies) based on the first team's and the academy's schedules.

    Contracts, compliance & HR

    Contracts
    Drafting support and expiry tracking: players, staff, administrative employees, temporary staff. Legal review by the club.
    Compliance
    Reminders of regulatory and administrative obligations.
    Offer

    Deployment in 4 phases

    Phase 11 to 2 weeks

    Assessment & audit

    Identify the priority use cases and take stock of your data.

    • Data audit: existing tools and flows (match data, GPS, medical, internal files).
    • Priority use cases: recruitment, workload, match preparation…
    • Roadmap: selection of the use cases with the best return on investment.
    Phase 23 to 4 weeks

    Prototyping

    Validate a first agent on a narrow scope.

    • First agent: connected to one or two sources, on one use case.
    • Real-world tests with your staff.
    • Adjustments: answer accuracy and the club's vocabulary.
    Phase 34 to 6 weeks

    Deployment & integration

    Connect the assistant to everyday tools and automate.

    • Connection to tools: data platforms, GPS, AMS, internal files.
    • Agents and access configured for each department.
    • Automation: post-match reports and alerts.
    Phase 4Ongoing

    Training & support

    Make sure staff adopt the assistant and keep it evolving.

    • User training: coaching staff, medical team, management.
    • Maintenance of the agent orchestrator: updates, supervision and security.
    • Adjustments based on new data.
    • Support, new connectors and new features.
    SetupPhases 1 to 3 · quote-based
    SubscriptionPhase 4 · monthly

    AI models, infrastructure (servers or cloud) and hardware are paid for by the club.

    Infrastructure
    Security, access and costs

    Data hosting

    On-premise on a club server, or in a cloud hosted in Europe, GDPR compliant.

    Access management

    Access defined per user and per role (RBAC), according to your club's organisation.

    Cost management

    You choose the AI model. Usage is tracked per user, with caps.

    Learn more

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    FAQ

    Frequently asked questions

    What is Apelot?

    Apelot is an AI agency specialising in professional football. It designs and deploys AI agents connected to the club's tools: match data, video, GPS, internal files. Each role has its own agent: sporting direction, coaching staff, recruitment, medical and performance, logistics, contracts and HR.

    What can the assistant do?

    It answers your staff's questions using your data: match statistics, individual performance, player comparisons, trends over a period, match reports.

    Which data sources can be connected?

    The data and video platforms you already use, Excel and PDF exports, GPS and your internal files. For video, the assistant uses the data already extracted by these tools, without redoing the analysis. When a source has an API, the connection goes through that API. Each new source becomes an additional connector.

    Where is our data hosted?

    Your choice: on-premise on a club server, or in a cloud hosted in Europe, GDPR compliant.

    How is access managed?

    By user and by role (RBAC). Access rules are set with you according to the club's organisation: sporting direction, coaching staff, recruitment…

    How do your staff use it day to day?

    From a messaging app on their phone or from a web interface. The assistant replies with the figures and charts requested.

    Which AI model is used?

    The one you choose. The assistant connects to your model, and usage is tracked per user to keep costs under control.

    How does the setup work?

    The AI model, the club's roles and the tools to connect are defined with you. Each role then receives an agent configured for its job, and your sources are connected.

    How much does Apelot cost?

    Setup (assessment, prototype, deployment) is quote-based. Training, maintenance and support are then covered by a monthly subscription. AI models, infrastructure (servers or cloud) and hardware are paid for by the club.