Sports AI agency: AI agents for clubs and sports organisations
Apelot is an AI agency that deploys AI agents within professional sports organisations. The agents connect to the staff's tools (performance data, GPS, video, AMS, internal files) and answer their questions from that data.
Our speciality is professional football. The same method applies to team sports that use similar tools.
What agentic AI changes for a sports organisation
Staff have more and more data: GPS, tracking, match events, video, wellness questionnaires, medical data. Platforms collect it, but cross-checking it and turning it into decisions still takes time.
AI agents take over this preparation work. A strength and conditioning coach asks which players are over their load thresholds, an analyst asks for the next opponent's trends, a sporting director asks for a wage bill projection: the agent queries the sources, calculates and answers.
Sports organisations we work with
Professional football clubs
Our speciality: first team, academy, sporting and administrative management.
Other team sports
Rugby, basketball, handball: clubs that use GPS, an AMS and video tools have similar needs, assessed case by case during the audit.
Academies and training centres
Tracking young players' development and playing time, training load, logistics across age groups.
Use cases by department
Performance & health
Acute and chronic load from GPS data, alerts beyond the thresholds set by the medical team, cross-checked with sleep and wellness questionnaires.
Match analysis & preparation
Opponent trends, use of video tags, pre- and post-match reports.
Recruitment
Player search based on event and tracking data, comparisons, reports.
Management & operations
Wage bill scenarios under financial constraints, press monitoring.
Logistics
Travel, accommodation, group schedule, equipment forecasts.
Administration & HR
Contract expiry dates, drafting support, regulatory reminders.
How to choose an AI agency for a sports organisation
A few criteria to compare agencies and providers:
- Knowledge of sports tools: data platforms, GPS, AMS, video.
- Connection through official APIs, using the club's own subscriptions.
- A choice of hosting: club server or European cloud, GDPR compliant, especially for health data.
- Access management per user and per role.
- The club chooses the AI model, with usage tracking and caps.
- A prototype on one use case before full deployment.
- Staff training and maintenance after go-live.
The Apelot method
Setup is quote-based (phases 1 to 3), followed by a monthly subscription (phase 4).
- Phase 11 to 2 weeks
Assessment & audit
Audit of tools and data flows (match data, GPS, medical, internal files), choice of priority use cases, roadmap based on the expected return on investment.
- Phase 23 to 4 weeks
Prototyping
A first agent connected to one or two sources, on one use case. Real-world tests with your staff, fine-tuning of answer accuracy and of the club's vocabulary.
- Phase 34 to 6 weeks
Deployment & integration
Connection to data platforms, GPS, the AMS and internal files. Agents and access configured for each department. Automation of post-match reports and alerts.
- Phase 4Ongoing
Training & support
Training for the coaching staff, the medical team and management. Maintenance of the agent orchestrator, supervision, security, new connectors and new features.
Frequently asked questions
What is a sports AI agency?
An agency that puts artificial intelligence to work for sports organisations. Apelot designs and deploys AI agents connected to the staff's data (performance, GPS, video, internal files), trains the teams and maintains the agents.
Does Apelot work with sports other than football?
Professional football is our speciality. Organisations in other team sports that use similar tools (GPS, AMS, video platforms) can get in touch: their use cases are assessed during the audit.
What budget should we plan for an AI project in sport?
At Apelot, setup is quote-based, then a monthly subscription covers training, maintenance and support. AI models, infrastructure and hardware are paid for by the organisation.
Is athletes' health data protected?
It can stay on a club server, or be hosted in a cloud in Europe, GDPR compliant. Access is defined by role, and medical decisions stay with the medical team.
How soon can we see a first result?
After 1 to 2 weeks of assessment, a first agent is prototyped in 3 to 4 weeks and tested in real conditions by your staff.
Learn more
Get in touch
Tell us about the roles and tools used at your club: we will show you the assistant connected to data similar to yours.